PARTY @club_Harlem “ROYAL FLUSH” at BX Cafe with @djkenske @djshinobu @DJ_GIN_

Royal Flush at BX Cafe / Harlem

Royal Flush at BX Cafe / Harlem

 

ROYAL FLUSH at BX Cafe / Shibuya, Harlem

My favorite Tuesday night party :)

Main floor of Harlem showcases the totally awesome duo DJ Koya & DJ Kango for the famous “Red Zone” party.  One of the longest (if not longest?) running hip hop parties in Tokyo it gets pretty packed, The Tuesday night hot spot in Shibuya you will always be able to spot celebrity dancers as well as MCs and DJ from the Japanese hip hop scene.

However, for a more chill scene with a bit more of a ‘step to the left, step to the right’ sort of vibe head upstairs to BX Cafe.  A lot of 90s music, more space to move and usually better smoking manners.  One price for entrance gets you into both sections.

 

 

 

@Eminem and @DrDre Reunite in Tokyo at the Ginza Apple store

 

Beats by Dre Continues its Global Domination. 

Eminem and Dr. Dre reunite in Tokyo at the Apple store in Ginza on August 15 to talk to fans about the cultural phenomenon, Beats By Dr. Dre.

Photos by Jeremy Deputat

Words by TokyoTwilighter

★★★

While in Tokyo, Luke Wood (president and COO of Beats Electronics) and Dr. Dre were joined by superstar Eminem for a live Q&A session at the Apple Ginza store in Tokyo on Wednesday, August 15.  The popular rapper was in town with opening act Slaughterhouse for his sold-out concerts.  They performed in Osaka and Tokyo.   (See video message below for a few chuckles.)

 

Takeover or Makeover?

To take on an industry as over saturated as the ‘audio visual arena’ takes guts, but more than that it takes a vision that can paint the bigger picture while still being rooted in the reality of legal and financial limitations.  A number of auditory devices have popped up in recent years but none with the global success and pop culture trendiness as ‘Beats by Dre’.

Lead by Dr. Dre. Jimmy Iovine and Wood the brand has captured over 20% of the global market share in just under three years, an accomplishment that many ‘haters’ never thought could or would happen.

Thanks to the generous rolodexes of Iovine and Dre there has been phenomenal brand placement in music videos and tie-ups with top celebrities,  but what’s made their brand consistent increase in profits possible has been the fact that the company has not created a US-centric product as many of it failed American predecessors and contemporaries have.  They’ve gone for world domination.

With strategic partners in the world trend setting markets of Tokyo and Seoul, as well as consumer savvy zones such as Hong Kong, Singapore and Taipei, this global audio brand works with local leaders and icons in every significant market.  And they will not stop there, the brand is recruiting and evolving as it grows to fit, expand and redefine its corner of the auditory sensory technology.

Some may call it a takeover, I see it as a creative makeover to a dull industry that needed an injection of perspective to the previously ‘geeky stereophonic culture’.  Everyone’s ears deserve good sound, not just audio techs and DJs.

Let’s Party!

Tonight (August 17) the brand will host a party at celebrity hotspot Vanity Lounge in Roppongi with special guest Verbal.

 

 

 

 

 

Happy Birthday @DJ_Sugi

 

One of my favorite DJs who I can’t say enough about is having his birthday party tonight!  Looking at the DJ and dancer line-up I know that the party is going to be CRAZY… so jealous that I can’t go :(

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For those who don’t know, DJ Sugi is one of the best DJs in the South hip hop scene in Japan.  Not only a DJ, he also works as a promoter for his own parties as well as setting up DJs and artists to tour in Japan.  Releasing popular south hip hop mixtapes regularly with exclusive hosting by people like Roscoe Dash and Lil Scrappy, I’m always looking forward to see who he’ll collaborate with next!

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The party is at Azabu-Juban’s WAREHOUSE702 and I guarantee by 2am EVERYONE will be schwasted, dancing, partying and having a great time.

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Happy birthday Sugi-san!

CIROC comes to Japan via @FutureSoundTV

For those of us in Japan with our eyes on the US party scene the one liquor that’s been hard to miss is definitely the ubiquitous CIROC produced Sean ‘Diddy’ Combs.  At present the liquor has no mass distribution deals with companies in Japan, nor is it readily available online, but a few Japanese clubs have been satisfying vodka lovers by importing the popular US liquor from overseas or purchasing via US military bases in Japan.

It looks like all this could be changing with Aoyama Velours in Tokyo recently hosting the first OFFICIAL Ciroc sponsored party in Japan.  Popular video magazine style blog FutureSound.TV which follows house, hip hop, cars and parties around the world including Japan was on-hand for event.

As a former ‘clear’ liquor drinker myself I can personally testify that Ciroc goes down as one of the smoother vodkas.  I hope that they’ll begin to import Red Berry soon!

Style X Party Report Website

http://www.alist247.com

 

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